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[QualitiAmo - Stefania]

Su Examiner potete leggere un articolo dal titolo: "What is a SWOT analysis?".

Potete tradurre il testo in italiano con il traduttore automatico di Google.

Decision-makers have lots of options when deciding which framework to use when completing a situation analysis. Perhaps a major and unexpected crisis or opportunity has occurred. Perhaps an organization’s leaders are about to begin due diligence on the possibility of entering a new market, introducing a new product or service, or entering into M&A negotiations either as the acquirer or the company acquired. Whatever the situation, when a framework for conducting a rigorous analysis is required, SWOT continues to be one of those most favored.

Strengths: What does our organization have that will help us achieve our objectives? What do we have going for us? Competitive advantage(s)?

Weaknesses: What does our organization have that could prevent us from achieving those objectives? Vulnerabilities and insufficiencies? Competitive disadvantage(s)?

Opportunities: What external factors, circumstances, and conditions could be helpful to achieving our objectives? Strategic allies? Competitors’ vulnerabilities and disadvantage(s)?

Threats: What external conditions could prevent us from them? Unwelcome difficulties and complications over which we would have little (if any) control?

If not SWOT, which other framework will you use? It must be part of any contingency plan that would also include an early-warning system, rapid response capabilities, PR polices and procedures, and the equivalent of a SWAT team.

It should also be noted that many organizations now use a version of SWOT to conduct quarterly “reality checks.” I highly recommend that, whatever the nature and size of your own organization may be.
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Stefania - Staff di QualitiAmo

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